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    Swipe right on styles you love

    Find makeup that best suits your skin and style

  • Be Featured In Our Community

    Submit your look with the products you used to create it.

    The most liked looks become Swish ambassadors.

  • How It Works

    Browse through our lookbook containing hundreds of images of people who look similar to you.

    Tell us whose styles you like.

    We data mine the thousands of products they've used to give you the best makeup recommendations for you

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    Select Your Style

    Swipe right on looks you like based on your skin tone, skin type, and style

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    Get Personalized Recommendations

    Based on millions of data points

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    If You Like Any, Click To Buy

    No time wasted. We bring you straight to the product

  • Swish Manifesto

    The beauty world has regularly promoted some models over and above everyone else. As if beauty is one ethnicity, gender or age.

    That is not beauty for us. We believe beauty can be redefined to be inclusive of everyone. That we the people dictate beauty and not the brands.


    We believe in a world where everyone is honored equally. Where all ethnicities, genders, age groups feel heard and understood. Where we feel a sense of oneness and belonging to our tribe and our world.

    Beauty is all of us.

  • Get Personalized Recommendations

    Based on your skin tone and style preference, we find you the best recommendations from across our hundreds of partner brands, so you don't have to waste time or money.

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  • See The Results


    People reached






    Buy Swish Recommended Products

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    Shelly Bates

    Los Angeles

    “After spending 2 years looking for the perfect foundation, I found it immediately on Swish. I wish I'd found them sooner!”

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    Rebecca Michael

    New York

    “Swish were very responsive. They were quick to help me change my preferences.”

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    Nancy Chan


    “It's hard to find the right makeup that matches my skin tone. But Swish helped me find the perfect shade of red”

  • Contact Us

    We'd love to hear from you! xx

  • The Swish Team

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    Divya Dhar | CEO

    MBA / MD / MPA

    Built software company (acquired)

    Built NZ’s largest development youth brand

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    Oliver Stevens | CTO

    PhD / MEng / BA

    World expert in machine learning (+9 yrs)

    7 publications (1st Author in Top 10 Journal), 2 patents

    Built file sharing app - 80% college penetration